Looking for an affordable car rental in Iceland that makes your trip easy from the moment you land?
Dollar Car Rental helps you get the most out of your trip with reliable cars, friendly service, and a simple booking experience.

Whether you are planning ahead or need last-minute bookings, we focus on fairness, value, and cars that are ready for Iceland’s real road conditions.

Who We Are

  • Dollar Car Rental is part of the Hertz family, serving travellers and locals in Iceland since 1965
  • A trusted local provider of affordable rental cars in Iceland
  • Focused on fair pricing, friendly service, and simple car rental experiences
  • Known for top customer service and a family-friendly approach

Why Choose Dollar Car Rental Iceland

  • Affordable car rental with transparent and fair pricing
  • One of the best car rental services for last-minute bookings in Iceland
  • Cars kept in the best condition, suitable for Icelandic road conditions
  • Easy booking process with clear information and no unnecessary extras
  • Easy pick-up and return, saving time at the start and end of your trip
  • Friendly, helpful staff focused on delivering top service
  • Designed to help you get the most out of your trip, whether travelling with friends or family

Where Is Dollar Car Rental Based in Iceland?

  • Located at key locations across Iceland – Keflavik, Reykjavik, Akureyri, Ísafjörður, and Egilsstaðir
  • Located directly inside Keflavik International Airport
  • No shuttle needed at the airport, allowing a faster and smoother pick-up
  • Convenient access for both advance and last-minute bookings

Types of Vehicles We Have Available

  • Economy and compact cars for city breaks, short trips, and budget-friendly travel
  • High quality 4×4 vehicles suited for all conditions and seasons in Iceland
  • Minivans for group travel, and families
  • Electric vehicles for sustainable travel
  • Manual and Automatic transmissions available

The Best Local Car Rental Expert In Iceland

Introducing ‘Dollar Fox

Backed by decades of local experience, Dollar Fox was created to help travellers find the best-value car rental options in Iceland without confusion, hidden costs, or unnecessary extras.

Dollar Fox is designed to make car rental information simple, transparent, and easy to understand. His role is to turn complex rental rules, pricing structures, and driving advice into clear guidance travellers can rely on when planning a trip to Iceland.

How Dollar Fox Can Help You

Dollar Fox helps travellers make informed decisions by offering clear, practical advice on:

  • Finding the most suitable car type and size for you
  • How and where to pick-up and return your car at Keflavik Airport
  • How to rent a car in Reykjavik, Akureyri, Ísafjörður, and Egilsstaðir
  • Driving in Iceland, including road conditions, seasons, and safety rules
  • Rental car insurance, explaining what is included and what is optional
  • Advice on renting an electric car in Iceland
  • How to rent a car last-minute in Iceland
  • Money-saving tips for self-drive trips around Iceland

All advice from Dollar Fox is based on local knowledge and reflects how renting a car works in Iceland in real conditions.


Right this way. Effortless pickup starts at Arrivals.

You’ll find us just inside the Arrival Hall. Welcome to Iceland — land of volcanoes, glaciers, and now, easy car rentals. Just cleared customs? Nice. Head straight to the Dollar desk and grab your keys. We’ll get you on the road in no time.

Because after a long flight, the last thing you need is a wild goose chase.

Toyota Land Cruiser

5 seats Toyota Land Cruiser or similar | Automatic | 4×4

23+ years | Suitable for highlands

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Dacia Duster

Dacia Duster or similar | Manual | 4×4

20+ years | Highlands allowed

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Ford Transit

Ford Transit 9 seater or similar | Manual | 2WD

23+ years | Not allowed on F-roads

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